Medior Paid Media Marketeer

Are you a Paid Media Specialist who knows exactly how to leverage Meta and Google to drive commercial growth? Do you look beyond clicks and ROAS, focusing on customer quality, content performance, profitability, and revenue impact? Then we would love to hear from you.

As a Medior Paid Media Specialist, you will be responsible for setting up, managing, and optimizing our online advertising campaigns. You will work daily to improve the performance of our paid media channels and ensure our advertising budgets are invested as effectively as possible. Rather than viewing Google and Meta as separate channels, you take an integrated approach to paid media. You understand how different channels complement each other and can advise on budget allocation based on performance and commercial impact.

You will manage and optimize campaigns across:

• Google Ads

• Google Shopping & Performance Max

• Meta Ads

• TikTok Ads and other relevant paid social channels

• Retargeting and prospecting campaigns

• New paid advertising channels that contribute to our online growth

You will analyze campaign, audience, product, and creative performance, translating insights into concrete improvements. You continuously test audiences, bidding strategies, campaign structures, ad creatives, and offers to improve revenue, ROAS, and customer acquisition. When campaigns underperform, you take swift action and optimize based on data.

You will work closely with colleagues from E-commerce, Content, Studio, Email Marketing, and the Product Owner to ensure campaigns are supported with the right creative assets and commercial messaging. You will also provide clear reporting on results, learnings, and optimizations while proactively identifying new paid advertising opportunities that contribute to profitable online growth.

As part of a close-knit and collaborative team, we are looking for someone who takes initiative, works independently, and enjoys making a visible impact. You are analytical, commercially minded, and enjoy being hands-on with campaign management. We are looking for someone who actively manages, optimizes, and continuously improves our paid media campaigns.

As a Medior Paid Media Specialist, you have:

• 2 to 4 years of relevant experience in paid media or performance marketing.

• Availability of 32 to 40 hours per week.

• A completed HBO or WO degree in marketing or digital communication.

• Hands-on experience with Google Ads, Google Shopping, Performance Max, and Meta Ads.

• Experience with TikTok Ads is a plus.

• Strong knowledge of Google Analytics (GA4), Excel, and digital marketing data.

• Experience with affiliate marketing is a plus.

• Strong analytical skills and the ability to translate data into actionable optimizations.

• Experience analyzing ROAS, conversions, customer acquisition, and campaign performance.

• The ability to contribute to effective budget allocation across multiple paid channels.

• A proactive mindset, strong sense of ownership, and the ability to work independently.

• Excellent verbal and written communication skills in both Dutch and English.

Why work at marlies|dekkers?

At marlies|dekkers, everything revolves around passion, creativity, and celebrating self-confidence. Our motto, "we dare to dream, dare to grow, dare to be," is at the heart of everything we do. Here, you'll have the freedom to be yourself and showcase your talents in a supportive and inspiring environment. We are also proud to be a certified B Corp, reflecting our commitment to sustainability and doing business responsibly. When you join marlies|dekkers, you become part of a passionate team working together to create something extraordinary.

What we offer:

•         A gross monthly salary between €3,054 and €4,358 based on a 40-hour workweek, depending on your experience.

•         An inspiring workplace at an international premium brand with a strong vision and a big heart.

•         A challenging role for 32 to 40 hours per week with plenty of room for initiative and responsibility.

•         25 vacation days based on a 40-hour workweek.

•         Hybrid work with a good balance between working from home and the office (50/50) and flexible working hours.

•         A company laptop and a work-from-home allowance of €2,40 per day.

•         Travel allowance starting at 10 km and an attractive bike lease program once you have a permanent contract.

•         A solid pension plan through Nationale Nederlanden.

•         The option to donate a portion of your salary to a charity of your choice through Social Handshake (Loongift).

•         Employee discounts on our collections and extra savings during our stock sales.

•         Regular social gatherings, BBQs, and team outings to celebrate successes together.

Interested?

Apply now and bring your paid media expertise to a dynamic international environment where your work will directly contribute to the continued online growth and success of marlies|dekkers.