Senior Paid Media Marketeer

Are you a paid media specialist who knows exactly how to use Meta and Google to drive commercial growth? And do you look beyond clicks and ROAS, with a sharp eye for customer quality, content, return and revenue impact? Then we are looking for you.

As Senior Paid Media Marketeer, you are the driving force behind our paid media approach and performance content. You know how to use Meta and Google smartly to reach the right customers, grow campaigns and further strengthen our online revenue. You make sure campaigns are not only live, but continuously tested, sharpened and improved. You actively think along about budget allocation per channel, country, campaign type and product priority, and you know when we should stop, adjust or scale.

You look beyond the numbers in advertising platforms alone. Of course, you analyse spend, revenue, ROAS, MER, CAC, customer quality and country performance, but above all, you understand what these insights mean for the business. Which products are gaining traction? Which audience converts? Which message works? And where are the opportunities to get more return from our campaigns? You translate data into clear actions and help us make smarter commercial decisions.

In this, you are an important link between paid media, content and e-commerce. You bring structure to how we test creatives, discover which hooks, angles and formats work best and translate customer insights into new content ideas. Together with colleagues within E-commerce, Content, Studio, Email Marketing and the Product Owner, you make sure that product launches, promotions, creator content and customer insights are turned into better-performing campaigns.

You also look at social, influencers and creator content with a performance mindset. You think along about which creators fit our markets, target audiences, body types, products and commercial opportunities. You see which content has potential for paid, which assets perform well and how we can smartly reuse this content in ads, email marketing, product pages and social content.

Because we are a compact and committed team, we are looking for someone who enjoys taking responsibility and making visible impact. Someone who is senior enough to think critically and commercially, but also hands-on enough to manage and optimise campaigns independently. You will get the space to test, improve and build further on the online growth of marlies|dekkers together with the team.

As Senior Paid Media Marketeer, you bring:

• At least 5+ years of experience in paid media, paid advertising or performance marketing.

• A completed HBO or WO degree in marketing or digital communication.

• Availability for 40 hours per week.

• Strong hands-on experience with Meta Ads and Google Ads.

• Good knowledge of Google Analytics, Excel and online marketing data.

• Experience with affiliate marketing is a strong plus.

• Excellent command of both Dutch and English, spoken and written. German is a plus.

• You understand how paid media contributes to revenue, margin, customer growth and return.

• You are strong in analysing ROAS, CAC, conversions, traffic quality and campaign performance.

• You know how to allocate budgets smartly across channels, countries, campaigns and commercial priorities.

• You have a strong feel for performance content, creatives, hooks and commercial messaging.

• You are confident in advising critically on what we should stop, improve or scale.

• You work independently and accurately, and take ownership of your results.

Why work at marlies|dekkers?

At marlies|dekkers, everything revolves around passion, creativity and celebrating self-confidence. Our motto "we dare to dream, dare to grow, dare to be" is at the heart of everything we do. Here, you get the space to be yourself and show your talents in a safe and supportive environment. We are also proud of our B Corp certification, which reflects how important sustainability is to us. When you join us, you are not just an employee; you become part of a team of passionate colleagues who work hard together to create something beautiful.

What we offer you:

• A gross monthly salary between €3,078 and €5,018 based on 40 hours per week, depending on your experience.

• An inspiring workplace at an international premium brand with a strong vision and a big heart.

• A challenging role for 32 to 40 hours per week with plenty of room for initiative and responsibility.

• 25 vacation days based on 40 hours.

• Hybrid working with a good balance between home and office (50/50) and flexible working hours.

• A company laptop and a work-from-home allowance of €2.40 per day.

• Travel allowance from 10 km and an attractive lease bike scheme once you have a permanent contract.

• A solid pension scheme via Nationale Nederlanden.

• The opportunity to donate part of your salary to a charity of your choice via Social Handshake (Loongift).

• Employee discount on our collections and extra benefits during our stocksales.

• Regular drinks, BBQs and team events to celebrate successes together.

Interested?

Apply now and let your expertise shine in a dynamic environment where your contribution is not only valued, but also plays a crucial role in shaping the future of our company.